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Designing Storefronts

Writer's picture: PaulPaul

When it comes to commercial architecture, storefront design is a critical factor in the success of a business. A well-designed storefront is not just a facade; it’s an invitation. It offers a glimpse into what a store has to offer and entices passers-by to step inside. Let’s explore how to design a storefront that maximizes its potential while enhancing both the business and the surrounding property.

Two storefronts neighboring with different purposes. Can you tell which storefront is a restaurant and which leads to a residential lobby?
Two storefronts neighboring with different purposes. Can you tell which storefront is a restaurant and which leads to a residential lobby?

The Purpose of a Storefront

The primary goal of a storefront is to draw customers into the business—not to highlight the building itself. A thoughtfully designed storefront showcases the business’s most eye-catching products, creating a connection between the passer-by and the store’s offerings. The design must consider proportions, lighting, and product displays to achieve this goal effectively.


Lighting: Light the Products, Not the Building

Lighting is a crucial but often overlooked aspect of storefront design. Too frequently, what’s labeled as storefront lighting illuminates the exterior of the building rather than the products themselves. For example, gooseneck lights directed onto awnings might look decorative on an architectural drawing, but they often overwhelm the storefront display, detracting from its allure.


Instead, focus on lighting that enhances the products in the window. Well-lit displays naturally project light outward, capturing attention and inviting curiosity. Proper lighting draws the eye to the items showcased, whether it’s a collection of local goods, fashionable mannequins, or fine jewelry.


Proportion Matters: Designing with Balance and Comfort

The proportions of storefront windows play a significant role in their effectiveness. While large windows can make a bold statement, their size should align with the type of products being displayed. For instance:


Jewelry stores benefit from smaller, jewel-box-sized windows that create an intimate viewing experience. Small windows surrounded by lush materials reinforce the preciousness of the items on display.


Fashion boutiques may opt for larger, vertically proportioned windows that echo the human form, offering a natural and aesthetically pleasing frame for the products.


Placing storefront display windows slightly above ground level adds an additional layer of sophistication. This subtle elevation creates a pedestal effect, making products appear more special and drawing attention to them naturally. Raising the windows above the ground also prevents problems of water intrusion.



Storefronts as a Value-Add for Tenants

For property owners and developers, a well-designed storefront adds more than curb appeal—it offers intrinsic value to potential tenants. Storefronts based on strong design principles lend credibility and authenticity to the businesses they house. This visual integrity can become a marketing tool, positioning the space as a premium location for retail or dining establishments.


Key Takeaways for Effective Storefront Design


Prioritize product displays — Illuminate the items on display rather than the building facade.


Get proportions right—Match the window size to the nature of the products, with vertical windows often being the most visually appealing.


Elevate the display—Slightly raised storefronts make products stand out, like art on a pedestal.


Good design increases value—Thoughtful storefronts can enhance the tenant’s brand and increase property desirability.


Whether you're a business owner or a developer, investing in the right storefront design can increase traffic for your business. Interested in creating a storefront that stands out? Contact Patch Design today to learn how our architectural expertise can help bring your vision to life.

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